BP Monitoring Florence_Martin – Rewritten

Abstract

It is important for every veterinary nurses to possess blood pressure measurement skills. This skill is vital for the purpose of diagnosing and monitoring the blood pressure of patients.

Measuring patient’s blood pressure accurately is key to ensuring they receive the needed care and treatment as at when due. Failure to follow the right procedure in a careful manner can lead to error, and can have an adverse effect on patient management. Though most veterinary practices will settle for indirect measurement methods, using the standard procedure is essential for recording accurate results. Adequate training should be organized for nurses who are charged with the duty of performing measurement of blood pressure. They should also be made up to date in the right use of equipment. The focus of this article is the pronciples of monitoring blood pressure. It also points out various error sources in blood pressure monitoring.

Introduction

Measuring arterial blood pressure accurately is vital for diagnostic and monitoring tools in many cases of clinical conditions. Attention has been brought to this as an important aspect of patient care. This is as a result of the significant effects hypotension and hypertension have on patient health. Study has shown that direct monitoring is more accurate than the indirect methods and also facilitates continuous measurements (Figure 1 and 2). This proves advantageous in the case of a critically ill patients or when the aim is to detect rapid changes in BP. For this reason, direct monitoring is recognized as the gold standard for BP monitoring. Becausecof the high cost and the skill requirements for placing and maintenance of an arterial line, direct monitoring is less commonly performed. In veterinary practice, what is most commonly obtainable is the use of indirect monitoring for the estimation of BP and making of treatment based on the values gotten using this method. This lends credence to the sanctity of using a standard measurement method to improve result accuracy and make repeatability of results possible. 

Figure 1. Arterial catheter placement in the dorsal pedal artery

Figure 2. Direct arterial blood pressure monitoring

Intravascular Pressures

Intravascular pressures are commonly measured in acute and critical illness. Blood exerts pressure on the vessel wall. This pressure is what is known as intravascular or “blood” pressure. This pressure is vital since the change in it, recorded at any two points in the vascular network determines the force for the circulation of blood.

The amount of pressure at the base of the aorta outweighs the pressure in the vena cava, this allows blood flow from the arterial to the venous side, releasing oxygen and other important nutrients to cells along its path.  Intravascular pressures most commonly measured in small animals via peripheral arterial blood pressure (ABP).  The measurement of ABP is most measured indirectly using surface applied cuff pressure and flow-detection methods such as Doppler ultrasound or oscillometry.

General principles of measurement

Doppler ultrasonic blood pressure monitoring is one of the most common NIBP measurement methods. This technique involves placing a Doppler probe with two piezoelectric crystal against the skin atop a peripheral artery, distal to a pressure cuff applied circumferentially to the animal’s limb or tail (Figure 3). The probe produces an audible sound of blood flow through an artery, causing Inflation until the sound becomes inaudible and then followed by gradual deflation of the cuff until the sound again becomes audible, allowing the determination of systolic pressure.

Figure 3.

The Doppler technique is not used in dogs and cats for measuring mean arterial pressure or diastolic arterial pressure, however, the technique remains popular in veterinary practice. This is because it is not expensive and it is easy to perform.

 The Doppler technique is a relatively sensitive non-invasive blood pressure (NIBP) measurement method in hypotensive and feline patients (Burkitt and Davis, 2012).

The oscillometric technique, compared to the Doppler ultrasonic technique, is much less time consuming and does not require much technical skills. In Oscillometry, pressure cuff are connected to a device which detects arterial wall oscillations while blood flow as the cuff deflates.

Oscillometric machines display MAP, SAP, DAP, and pulse rate (Figure 4). This method is not advisable for use with patients with cardiac arrhythmias, significant tachycardia or bradycardia, vasoconstriction, or where there is patient movement, because it may be diffcult to to obtain accurate results (Thomas and Boller, 2018; Sierra and Savino 2015).

Figure 4. Non-invasive blood pressure can be measured using the oscillometric technique

determining  systolic,  diastolic, mean arterial pressure and pulse rate.

      Limb selection and patient position

To avoid incorrect readings, limb selection and patient positioning must be done carefully. The animal must be in a position in which it is most comfortable. It is preferable for the the animal to lie immobile, in lateral recumbency and in a relaxed position, with the cuff positioned on the limb at the level of the right atrium (Rondeau et al 2013). 

The cuff may be placed on the forelimbs, tail, and hindlimbs (Durham, 2019) (Figure 5) with the areas just proximal to the carpus or tarsus working well. The most suitable location in patients such as dachshunds and basset hounds is the tail. Cats often tolerate a tail application of the cuff better than a limb.

Figure 5. The cuff may be placed on the forelimbs, tail, and hindlimbs

Cuff Size and placement

Using the appropriate cuff size is important when measuring BP. If a cuff is too wide, it can lead to erratic readings with the possibility of underestimating BP, also, if a cuff is too narrow,  can return  incorrectly high readings narrow can lead to falsely high readings (Schauvliege, 2016). The circumference of the limb on which the BP is to be measured is related to the correct cuff size. The width should be 40% of the limb circumference for dogs, while for cats, 30% will be more appropriate. In a situation where measurement determines a cuff size between two available cuffs, the wider of the two should be selected. Cuff selection is the most common error in measuring BP (Durham, 2016).

The bladder of the cuff should be placed directly over the artery, lining up the tubing of the cuff with the artery. Most cuffs have an artery arrow imprinted on them (Figure 6), which does not need to be pointed in the direction of blood flow but rather the arrow should overlie the anatomic site of the vessel in the extremity. The tubing should be directed away from the patient and towards the monitoring device.

When using medical type to secure the cuff, the cuff should be placed closely and carefully around the the extremity but should not be too tight, as it can lower blood flow, leading to underestimation of the pressure

Figure 6. The artery mark indicates proper cuff positioning. Place the cuff over the limb with the artery mark positioned directly over artery

Tip #1: Small file folder or coupon organiser to separate cuffs and keep them neatly  organized in an easily accessible place.

Box 1. Definitions of terms 

• Blood pressure – the pressure of blood against the walls of the main arteries
• Systolic blood pressure – peak blood pressure in the artery following ventricular systole (contraction)
• Diastolic blood pressure – level to which the arterial blood pressure falls during ventricular diastole (relaxation)
• Hypertension – high blood pressure: consistently >140/90mmHg
• Hypotension – low blood pressure: typically a systolic reading of <90mmHg

Protocol 10.1 Doppler ultrasonic blood pressure

measurement

Items Required

• Clippers with clean blade

• Ultrasonic conductance gel

• Correct size pressure cuff

• Sphygmomanometer

• Charged (or plugged in) Doppler ultrasound machine, with

headphones if desired

• Assistant, if required

Procedure

1. Collect necessary supplies.

2. Position patient in lateral or sternal recumbency while

holding the planned cuff site at approximately the level

of the right atrium (RA). (If this is not possible, see Note

following the list of procedures.)

3. Clip hair from area over artery.

4. Secure a deflated cuff proximal to the artery and attach

the sphygmomanometer. Cuff should be of a size that

is approximately 40% of limb circumference in dogs

or 30%–40% of limb circumference in cats. When

measuring Doppler on the forelimbs, secure cuff on the

radius. When measuring on the hind limbs, secure the

cuff to proximal to the hock. Medical adhesive tape

may be required to secure the cuff well.

5. Apply ultrasonic gel to concave surface of the Doppler

probe.

6. Place gelled probe on the clipped skin overlying

the artery, keeping the probe’s cord parallel to the

limb. Adjust with fine movements until the rhythmic

“whooshing” arterial sound is audible.

7. Inflate sphygmomanometer to 30–40 mm Hg past

the point at which the arterial sounds are no longer

detectable.

8. Slowly deflate the cuff until the first sounds are

detected, marking the systolic blood pressure.

9. Allow cuff to completely deflate, allowing blood flow to

return to the limb.

10. The first measurement should be discarded and the

average of three to seven consistent, consecutive

readings recorded.

11. Record results, cuff size, and cuff location in patient

record.

Protocol 10.2 Standard oscillometric sphygmomanometry

blood pressure measurement

Items Required

• Correct size pressure cuff

• Oscillometer, with power cord

• Assistant, if required

Procedure

1. Collect necessary supplies.

2. Position patient in lateral or sternal recumbency while

holding the planned cuff site at approximately

the level of the right atrium (RA). (If this is

not possible, see Note following the list of procedures.)

3. Secure a deflated cuff of a size that is approximately

40% of limb circumference in dogs or 30%–40% of limb

circumference in cats.

4. The bladder of the cuff (the portion that fills with air)

should be centered over the palpable pulse if possible.

a. Cuff should be measured for and placed above the

carpus in small dogs and in cats.

b. Cuff should be measured for and placed over the

metatarsal in larger dogs.

5. Push the button on the oscillometer that begins pressure

readings. Discard the first reading and record the

average of at least three to seven consecutive, consistent

readings.

6. Record the average SAP, DAP, and MAP, and the cuff size

and location in the patient record.

Key Points

The gold standard for blood pressure measurement is the direct monitoring. For increasing the accuracy of results when using indirect measurement, standardization of the measurement process is essential. The results obtained using indirect method should be carefully interpreted alongside other parameters. If any inaccuracies are observed, they should be discussed.

Conclusion

The nurses who perform blood pressure measurement should be adequately trained. Also, they should be updated on the procedure necessary for handling the equipment correctly.

Repeatability of results is desirable and this can be achieved when the measurement equipment are standardized. Results should be interpreted accurately and trends in observation should be recorded carefully. This will provide veterinary practices with a reliable diagnostic tool. The gold standard for BP measurement is direct monitoring and it is recommended for achieving accurate results, especially when it involves critical patients.

British Shorthair Top 10 Facts-Grammarly

    

1. The British Shorthair is believed to have descended from the Roman cats and were brought to the British Isles by the Romans. They are the most pedigreed cat in the UK. These cats were first shown at the Crystal Palace, in London, 1871.
2. The breed is a powerful-looking large cat with a broad chest, strong thick-set legs with rounded paws, and a medium-length, blunt-tipped tail. He possesses pointy triangle ears. He is slow to mature compared to most cat breeds, reaching full physical development at approximately three years of age.
3. They are an easy-going and dignified breed, not as active as many but sweet-natured and devoted to their owners. They are slightly reserved, but quite affectionate once they get to know someone.
4. The British Shorthair’s good-natured appearance and relatively calm temperament make it a frequent media star.  They are known to be the inspiration for the Cheshire Cat in Lewis Caroll’s “Alice in Wonderland.”
5. The British Shorthairs like to be around their owners though they like to keep their feet on the ground. They feel uncomfortable when they are carried around. They are content with their own company and can amuse themselves if they are left alone at home. The females tend to have a serious demeanor, while males are more happy-go-lucky.
6. Blue is the most popular color for British Shorthairs, so much so that the “British Blue” almost seems as if they are their own breed. Other colors and patterns include white, black, blue, cream, various tabby patterns, tortoiseshell, calico, and bi-color (a color plus white). His may be deep gold, copper, blue or green, depending on which of their many coat colors or patterns they spot.
7. The British Shorthair is generally healthy but may be susceptible to hypertrophic cardiomyopathy (HCM) and hemophilia B, a hereditary bleeding disorder. The good news is a DNA test has been developed that allows breeders to identify hemophilia B carriers or affected cats. An echocardiogram can confirm whether a cat has HCM.  It is easy to groom the British Shorthair. You will be combing or brushing their dead hair and distribute skin oils on a weekly basis. The rest is basic care: like trimming the nails regularly. Brush the teeth regularly with a vet-approved pet toothpaste for good health and fresh breath.
8. In Russia, an easily trained British Shorthair cat named Dusya skyrocketed to fame and fortune by starring in photo shoots, TV production, and a commercial for a Russian telephone operator. As at March 2015, Dusya had earned around 2000 GBP more than what most Russian make in a year.
9. In the early 20th Century, longhaired breeds had eclipsed the British Shorthair in popularity, and during World War I and II, cat fanciers stopped breeding the British Shorthair and it nearly went extinct.
10. The lifespan of the British Shorthair is around 15 years but they can live well into their late teens.

All right, those are the top 10 facts about the British Shorthair. I hope you find them interesting and helpful.

CBD OIL-Netherland

CBD Oil, also known as Cannabinoid oil is an oil made from the cannabis plant. Cannabis contains a wide range of compounds with varying effects. Some are highly useful as a treatment. They are also legal in some states. Marijuana contains different kinds of compounds which include deta-9 tetrahydrocannabinol (THC) And CBD. These compounds have different effects. People refer to cannabis plant as hemp or marijuana depending on how much THC they contain.

CBD is an abundant cannabinoid in both hemp and marijuana which are distinctly different varieties of the Cannabis Sativa 1 plant species. It has been specified that industrial hemp must contain just trace amount of THC.

Farmers who have interest in growing marijuana breed them to contain high levels of THC and other compounds that suit their interest. Hemp farmers rarely modify the plant CBD Oil comes from.

It is worth knowing the difference between CBD and other drugs containing THC. CBD compounds contain less than 0.3% THC, so you are not going to get ‘high’ from consuming CBD. Drugs taken for recreational use have a high quality of THC (Tetrahydrocannabinol), a compound that makes a person ‘high’. CBD will only stimulate your body cell to get health response, but recreational drugs directly bind with specific receptors located in the body cells to generate their effects. According to a World Health Organization report, there no case reports of abuse relating to pure CBD. Also, CBD is not the same as hempseed oil. While CBD oil is made from the flower, buds, stems, and leaves of the cannabis plant, hempseed is made from the hemp seeds and doesn’t contain any CBD. CBD is non-psychoactive in nature and will not make you high.

If you’re hoping to get the best from CBD Oil, it is important you buy quality product.  There are some relevant factors you should consider some relevant factors before choosing a CBD product. You want to put into consideration the potency, purity, value, quality and the source from which the CBD comes. Trusted brands ensure high level of quality and transparency. These companies are also careful not to make false claims about their CBD products. They provide thorough description of their products and label them accordingly.

There are many CBD online stores where people can buy CBD oil in bulk and in units. Not all of them are however created equal. Some CBD oils may not be as effective as the other. The criteria used in selecting the trusted CBD online stores include:

• Passing tests for pesticides, heavy metals and molds according to the COA
• The CBD is made by a company that has proof of third-party testing by an ISO 17025-compliant lab.

Some selected CBD Oil brands are:

• CBDistillery
• 4 Corners
• Lazarus Natural
• Nucleaf Naturals
• Veritas Farms
• Holmes Organics
• Absolute nature

There are tons of online stores selling CBD products in the market today. For quality assurance, CBD users are advised to buy CBD recovery and skincare products from trusted CBD online stores only. The 2018 farm Bill supports the revival of quality hemp extract that has low amount of THC. For this reason, CBD oil has grown in popularity in the market leading to a concern of where to get high quality CBD oil.

CBD oil Netherlands has risen in popularity due to its numerous health benefits. There are claims that it promoted sound sleep, combats depression and chronic pain, and fight oxidative stress. The Netherlands allows products that are high in cannabidiol (CBD) and low in THC oil.

CBD has a good number of uses. It is not uncommon to see people use CBD for recovery from certain illnesses and diseases. Doctor’s instruction must be duly followed if CBD is prescribed for medical use. People use CBD products in many ways like:

• Swallowing as capsule
• Massaging the skin with it
• Spraying it under the tongue
• Using it as a skin care product.

Apart from the oil, there are also some other products made from CBD. These include CBD capsules, CBD gummies, CBD balm and what not. They also come in different shapes and sizes. It is most commonly delivered in a tincture format.

You may be asking but just how safe is CBD oil? According to the World Health Organization 2018 report, CBD has a good safety profile and will not cause you any harm. CBD is not meant for kids. For this reason, the sales of CBD to anyone under the age of 18n is highly prohibited. You won’t see any CBD online store selling CBD oil or any other CBD product to minors. Women who are pregnant or are breastfeeding should seek medical advice from a professional doctor before taking CBD. Remember to seek medical advice before buying and using any CBD recovery products.

Organic CBD has seen a surge in consumer demand in recent years. The reason is understandable. People are reaching for more natural products. Organic CBDs are grown without the use of pesticides, synthetic fillers or genetically modified organism, chemicals fertilizers and other genetically modified substances that has the ability to drain the soil of its natural nutrients. Hemps grown under organic condition are therefore considered potent and rich in vitamins and minerals. Laying your hands on organic CBD means you can use cannaboid without being exposed to unnatural effects.

Skincare CBD oil has been hailed for a long time to relieve chronic pain and treat anxiety. It has been suggested that antioxidant rich profile may work as a potential treatment for several asking conditions. It is very much possible to buy skincare CBD online. But ensure you’re buying from one of the the trusted brands.

CBD Oil can be taken orally or it can be added to balm and moisturized which can be applied topically”It is thought that CBD oil interacts with receptors in the brain and immune system to reduce inflammation. Due to its calming ability, adding CBD oil to skincare may potentially help inflammatory skin conditions such as eczema, rosacea, psuriasis, acne and reactive skins” – Fiona Tuck, nutritional medicine practitioner.

References

Felton K. (2020).  Every question you have about CBD- Answered. Retrieved from https://www.health.com/condition/pain/what-is-cbd

Ferris, J. (2021). The best CBD oil brands to buy in 2021. Retrieved from https://www.health.com/mind-body/best-cbd-oil

Kubala. J. (2018). 7 Benefits and uses of CBD oil (plus side effects). Retrieved from https://www.healthline.com/nutrition/cbd-oil-benefits

Long, L., Chessworth, R., X.F., H., Spiro, A., McGregor, I. A., & Karl, T. (2012). Distint neurobehavioural effects of cannabidiol in transmembrane domain neuregulin 1 mutant mice. 7(4). doi:https://doi.org/10.1371/journal.pone.0034129

Scott, S.; Opila-Lehmann, J., (2016). Effectiveness of cannabidiol oil for pediatric anxiety and insomnia as part of Post Traumatic Stress Disorder: A case report. Permanente Journal. 20(14). doi:10.7812/TPP/16-005

Zuardi, A.W. (2018). Cannabidiol: from an inactive cannaboid to a drug with wide spectrum of action. 30(3). 271- 280. doi: 10.159/5151644462008000300015

Bohemian Shepherds

1. The Bohemian Shepherd is an old breed which first originated in the Czech Republic Territory around the early 1300s. They were bred as guard dogs to watch over families during wartime and became a more versatile breed, used as a herding dog. The breed is rare, though they are popular in their region.

2. The Bohemian Shepherd is an average shedder with heavier shedding occurring seasonally. They are not considered to be allergy friendly and they require weekly brushing. Bohemian Shepherds shed moderately. Routine brushing will help. Be prepared to vacuum often!

3. The Bohemian Shepherd’s coat color is black and tan. The tan markings appear above the eyes, around the ears, on the muzzle, and on feet and underside.

4. The Bohemian Shepherds cost between $2000 and $2500 USD.

5. Brushing and combing your dog’s hair coat is an essential element of general pet care. Combing really helps to keep your Bohemian Shepherd dog’s coat in good condition by eliminating loose hair and preventing hair mats/knots. Brushing and grooming of your Bohemian Shepherd dog are tasks that help to strengthen the positive connection bond between your pet and you. Brushing should be a pleasant and comfortable experience for your pet and you. Owners should keep track of the condition of their dog’s coat, searching for any tangles/mats or dullness which suggests they might need a brush. Grooming can take anything from a couple of minutes to several hours a week depending on your type of dog.

6.   The Bohemian Shepherd should eat about 2 to 4 cups of a good quality dry dog food a day, split into at least two meals. The amount can vary depending on its health, build, age, activity level and metabolism. Make sure it has access to water at all times and that it is changed as often as possible. As with all dogs, the Bohemian Shepherd’s dietary needs will change from puppyhood to adulthood and will continue to change into their senior years.

7. The Bohemian Shepherd is a dog breed also known as the Chodský pes or the Chodenhund. The Bohemian Shepherd dog breed originated in the Czech Republic around the 1300s in the Chodsko region, hence the nickname, Chodský.

8. There are a few good things about the Bohemian Shepherds. They get along well with kids and other dogs around them. In general, they are affectionate with family. They are relatively easy to train and are highly energetic. They make great companions for those who are willing to put in the time to train and make them sociable.

9. German Shepherds have a higher impulse to chase and catch something than other dog breeds. Bohemian Shepherdson the other hand have low to an average impulse to chase and catch something like a cat or any other small animals. German Shepherds are more aggressive in nature than the Bohemian Shepherds.

10. Bohemian Shepherds are good dogs as they can be bred in homes. They make great family pets. 

11. Bohemian Shepherds are protective breeds.  They protect and watch over their humans. 

12. Bohemian Shepherds live about 12 to 15 years.

13. The Boehmian Shepherds are an old sheepdog breed. They are a pure bred dog.

Conclusion

Bohemian Shepherds are relatively easy to breed. They are highly intelligent and have a low tendency to bark. They can be found in shelters and rescues.

The Bohemian Shepherd is a great choice for families with children. They adore kids and will love and protect the children in their household. The breed is versatile in nature. The Bohemian Shepherd is an easy to care for dog.

Youtube Description_Vocabulary

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Communication is key to self-expression, and language is a driver of communication. You will be able to express yourself anywhere anytime when you possess a wide array of vocabularies in your language. When your vocabulary is wide, you will be able to communicate effectively and not stutter while finding the right words to express yourself in a situation. The ability to communicate can make you stand out from the crowd. People who are chosen as leaders in any organization are those who can communicate effectively. People who have wider vocabulary perform better academically. In the business world, success depends on your communication skills. Whether you are a business professional, a student or you just want to build your vocabulary, this channel is for you. Do endeavor to check from time to time for quality content.

The content you will find on this channel are unique, meticulously prepared by our team to enable you master vocabularies at the comfort of your home. You can easily learn at your own pace. We break down each lesson for you in a way that will make it easier for you to follow. If you watch the  videos we upload on this channel consistently, you will see your vocabulary improving in no time.

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5 reasons to Buy a Natural Latex Matress

Nothing beats quality sleep. We spend substantial hours of a day on our matresses. And sleep is better with a natural latex matress. Natural latex matress is a matress made with natural materials and processes. Natural latex matress is the ideal kind of matress for you and your family. This is because of the numerous benefits they offer and the incredible positive impact it can have on your health. This post discusses 5 reasons why you should buy a natural latex matress.

1. Natural latex matress is durable in nature: latex is the most durable material that is used in the manufacturing of mattresses. These matresses stay firm for years. So you can expect your matress to last longer. Latex is resistant to particles and dust mites that may shorten the lifespan of your natural matress. This means you can expect your matress to stay stronger years after buying it. Natural latex matress may soften over time, but that won’t be as drastic as matress made of some other less durable materials. Natural mattresses made from latex are resilient, so they won’t sag or break down. They bounce back once the pressure on them is removed and return to their original shape after each use. The natural latex matress, because of its strong and durable nature does not need to be flipped. It has warranties of 15 years or more. Which is more than what is obtainable for some other kinds of mattresses.
2. Natural latex matress is good for your health: natural latex matress does not contain the many harmful ingredients found in other kinds of mattresses. Traditional mattresses contain materials such as chemical adhesives, chemical fire retardants, toxic chemicals, volatile organic compounds (VOCs) and so on. One benefit that comes with buying a natural latex matress is that you won’t find any of these aforementioned ingredients. This means you won’t be exposed to acute respiratory symptoms associated with these dangerous chemicals. They contain no fillers or additives. So getting yourself a natural latex matress means you won’t have to worry about the long-term negative effects that sleeping on traditional matress can cause for you or your family. It feels great to be confident that you are using a non-toxic product, especially one that you spend a considering number of hours lying on.  What’ more? Natural latex matress is recyclable. This means years after you have used the matress, it doesn’t have to go as a waste. Only natural latex matress guarantees naturalness. Others are a mixture of different kinds of materials that are not as original as the natural latex. Natural latex matress also has the advantage of not off-gassing, that is they do not emit obnoxious gas into the air. It is hypoallergenic, causing minimal allergy for users. It is manufacured in such a way that it provides resistance to dangerous microorganisms. This makes it a great choice for people with allergies. If you are someone who is particular about what goes into making their matresses then you will be glad to know natural latex matresses do not contain harmful ingredients. You won’t have to lose sleep worrying about the side effect sleeping on a matress can cause to you.For healthy sleep for you and your family, natural latex matress is your best bet.
3. Natural latex matress offers incomparable comfort: you want to be as comfortable as possible during sleep. Natural latex matress gives you extreme comfort. It offers an ideal spine support. No matter your sleep position, natural latex matress does a great job of supporting your spines, helping you prevent back pain totally. It adjust comfortably to your body weight. Natural latex matress is firm and will not give you the uncomfortable feeling that you are sinking while sleepingon the matress. It is not only comfortable but also supports, allowing the free flow of air. The numerous ventilation channels it has helps draw body heat from your body. It allows fresh air circulate round your body giving you peace of mind while you sleep. It provides soft cradles for heavy body parts such as the hips and shoulders and it also supports lighter body parts such as the neck and the back.
4. Natural latex matresses are eco-friendly: latex is extracted from the sap of rubber trees, also known as Heavea Brasiliensis trees. This has tremendous impact on your health and the planet in general. Buying a natural latex matress means you are contributing to the reduction in the loss of earth’s precious resources and improvement in the quality of the air we breathe. How awesome is it knowing you are contributing to make the planet earth a safe place to live in? Really awesome! Natural latex matresses are made with sustainable practices, meaning that their manufacturing processes make our earth safer. The material, natural latex is biodegradable, so they won’t remain in a landfill for years. The use of latex for matress encourages tree growth making it highly sustainable. To be certain about the eco-friendlliness of your natural latex matress, you can buy one supported by third-party certifications. Few of the agencies that provide certifications for latex matresses include OEKO-TEX Standard 100, Global Organic Latex Standard (GOLS), Green Guard and eco-INSTITUT Standard 100.
   1. Natural latex matress is customized: manufacturers of natural latex matresses make matresses with a choice of comfort level for users. It has been observed that  to get maximum benefits from your matress, it is important to choose matress that suits your comfort level. There is a natural latex matress for everyone. They are of different sizes, so you can choose the size that suits you. In terms of firmness, you may have soft, medium or medium-firm, depending on your choice. The height also ranges in values.

The eco-friendlliness, durability and numerous health benefits natural latex matress provides makes it the best choice for every home. Natural latex matresses are worth the money you use to buy them. Buying a natural latex matress means you’re getting high quality matress at fair price. They offer comfort you can’t get from other matresses and also, you have no dear of being exposed to allergies. If you are looking forward to buying a matress handcrafted to perfection and offer a wonderful sleep experience, natural latex matress is the best option for you and your family.

Mysterious NASA Discoveries

3 MYSTERIOUS NASA DISCOVERIES

Alright! So I will be having an extensive discussion on 3 mysterious discoveries about NASA on today’s episode.

Astronomers, meteorologists, physicists, researchers, space enthusiasts, and others in related fields, put in loads of efforts to get a pertinent understanding of happenings and existence of life in outer spaces.

Overtime, there are news of new planets discovered in space, spacecraft’s and other objects discovered and revealed by NASA.

So, if you have been wondering about the essence of NASA as an organization, NASA is an acronym for National Aeronautics and Space Administration, it is an independent agency of the United States Federal Government responsible for the civilian space program, as well as aeronautics and space research.

NASA was established in the October 1st 1958, and the headquarters is located in Washington D.C, United States of America.

For nothing less than 60 years, NASA has been breaking barriers to achieve the seemingly impossible—from walking on the Moon to pushing the boundaries of human spaceflight farther than ever have been achieved before.

NASA work in space and around the world in laboratories and wind tunnels, on airfields and in control rooms to explore and discover some of life’s fundamental mysteries: What’s out there in space? How do humans get there? How do we better the circumstances in outer space and what can be learnt, that will enhance life better here on Earth?

So, I will be discussing 3 mysterious discoveries that has been unrivalled by NASA in the next few minutes;

First is NASA’s Parker Solar Probe discovery, then The Lunar water stream and lastly, The Great Attractor

NASA’s Parker Solar Probe Discovery

The Parker Solar Probe was launched in the year 2018, researchers have revealed that the unexplained rogue waves and high winds means scientists are negligent of something really cogent in the standard models of the Sun.

NASA’s Parker Solar Probe maneuvered closer to the Sun than any previous mission for a lot of days between November 2018 and April 2019.Though the Sun is the center of the solar system and its radiation has birthed existence on Earth, it is one of the most undiscovered items in space because of its immense heat and radiation.

During these two encounters, Parker traveled within 15 million miles of the Sun’s surface, far exceeding the 25-million-mile record first set by NASA’s Helios 2 mission in 1976. Parker has also acclaimed the title of the fastest human-made object in history from Helios 2, as it surfed near the Sun at over 153,000 miles per hour.

In a jaw-dropping discovery, Parker detected new phenomena within a quarter of an astronomical unit (AU), the distance between Earth and the Sun, of the solar surface. At that distance, the probe reported that the solar wind, which is a stream of charged particles emitted by the Sun, was rotating around the star at speeds far beyond what models had estimated.

To everyone’s big surprise by the time it got to the closest approach, [the solar wind] was flowing between 35 and 50 kilometers per second around the Sun. That’s something like 15 to 25 times faster than the standard solar models predict, so scientists are missing something really fundamental in the rigid standard models of the Sun—how it rotates and how the wind escapes which is discovered to be really interesting.

Parker was also pummeled by a series of extraordinarily intense “Alfven waves” in the solar wind. Interplanetary missions have long observed far less energetic Alfven waves, which are ripples that flow through magnetized plasma from the Sun.

But Parker is the first to brace the “giant rogue waves” near the star. It was reported that; every now and then, suddenly within seconds, the speed of the wind would jump by about 300,000 miles an hour. Then, for seconds or hundreds of seconds, the spacecraft would sit there washed by this spike in the speed of the wind, and then just as quickly it goes away.

These spikes are so forcible that they distort and twist the magnetic field as they pass through it. It gives one a sense of just how much energy is dissipated in these rogue waves as they go by compared to the regular Alfven waves that have been reported earlier.

Though the mechanism behind these waves is still a mystery, the great force of them may help elucidate two of the most persistent mysteries about the Sun: Why is solar corona, or the atmosphere of the Sun, about 1,000 times hotter than its surface? And why does the solar wind suddenly accelerate to supersonic speeds at a certain distance from the Sun?

Scientists suspect that a complex process dumps heat and energy into the solar corona. The newly detected rogue waves might be a portion of this dynamic.

In initial analyses by scientists, they’re definitely carrying a great mass of energy so they are very promising as an energy source.

It cannot in anyway be acclaimed that astronomers have solved this mystery but some very surprising results have been made to paint the path to closing this mystery.

LUNAR water mystery

Lunar otherwise known as the moon in a layman’s term has also been discovered to behold some mysteries which has been revealed by NASA.

Lunar water stream has been reported as water being spotted on the surface of the moon by an efficient spacecraft likely to have originated from an anonymous source in lunar inner parts.

This was made by NASA’s Moon Mineralogy Mapper instrument aboard India’s Chandrayaan-1 probe which reveals the first detection of such “magmatic water” from lunar orbit and gave no doubt to  analyses performed not too long ago on moon rocks brought to Earth by Apollo astronauts, not less than  four decades ago, scientists have  commented.

Lunar water stream was observed as there were evidences that the Lunar has water (H2O) and hydroxyl (OH), a more reactive relative molecule than of H2O. But commentators debate about the source of the water, whether it is widely or evenly distributed and how much might be present.

As have been confirmed, the Moon doesn’t have significant amounts of H2O or OH in its atmosphere most of the time, but when the Moon passes through one of these meteoroid streams, enough vapor was ejected and visible to detect. And then, when the eve over, the H2O or OH water scientists often use the term “water” to refer to both H2O and OH.

Detecting how much H2O and how much OH are present is something future Moon missions might reveal.

NASA, detected the vapor using its Neutral Mass Spectrometer, an instrument built by Goddard. The mission orbited the Moon from October 2013 to April 2014 and gathered detailed information about the structure and composition of the lunar atmosphere, or more correctly, the “exosphere” – a faint envelope of gases around the Moon. To release water, the meteoroids had to penetrate at least 3 inches (8 centimeters) below the surface. Underneath this bone-dry top layer lies a thin transition layer, then a hydrated layer, where water molecules likely stick to bits of soil and rock, called regolith.

From the measurements of water in the exosphere, the researchers evaluated that the hydrated layer has a water concentration of about 200 to 500 parts per million, or about 0.02 to 0.05 percent by weight.

 This concentration is a lot drier than the driest terrestrial soil, and is persistent with earlier discoveries. It is so dry that it would need to process more than a metric ton of regolith in order to collect 16 ounces of water. Because the material on the lunar surface is fluffy, even a meteoroid that’s a fraction of an inch (5 millimeters) across can penetrate far enough to release a puff of vapor. With each impact, a small shock wave fans out and ejects water from the surrounding area.

When a stream of meteoroids rains down on the lunar surface, the liberated water will enter the exosphere and spread through it. About two-thirds of that vapor escapes into space, but about one-third lands back on the surface of the Moon.

The Great Attractor

On planet earth, gravitational force is inevitable as everything that goes up, comes down eventually.

The Great Attractor just as the name depicts attracts galaxies to itself just like the way a magnet does to metal; it operates as a gravitational anomaly.

The Great Attractor is a gravitational anomaly in intergalactic space and the apparent central gravitational point of the Laniakea Super cluster. The observed anomalies suggests that the Great Attractor is difficult to be envisioned as it is inconveniently obscured by large clusters of galaxies in our Milky Way’s galactic plane.

A lot of astronomers has been curious if the planet earth is safe with the discovery of the existence of The Great Attractor by NASA. The Great Attractor was explored and discovered by NASA to have been located on the border of Triangulum Australe (The Southern Triangle) and Norma (The Carpenter’s Square), this field covers part of the Norma Cluster (Abell 3627) as well as a dense area of our own galaxy, the Milky Way.

The Norma Cluster is the closest massive galaxy cluster to the Milky Way, and lies about 220 million light-years away. The Great Attractor was recorded by astronomers to be an enormous concentration of masses, and occupies a region of space which   dominates our region of the Universe.

One of the distinguished characteristics of the great Attractor, also ,is that the gravitational anomaly is observable by its effect on the motion of galaxies and their associated clusters over a region hundreds of millions of light-years across, it’s visibly inconvenient to observe at optical wavelengths. A whole lot of tactics needs to be in place for observation such as infrared or radio observations, for instance — but the region just behind the center of the Milky Way, where the visibility is obscure, remains yet a complete mystery to astronomers.

15 Best Freelancing Sites For Beginners

Freelancing is fast gaining deserved momentum among workers. The freelancing space was given more boosts and attention by the global Covid-19 pandemic in which there was lockdown and people had to work from home. With the necessary technology and a good internet connection, anybody can make money freelancing from anywhere in the world. This is made possible by freelancing sites that create a ready marketplace for buyers and sellers to come together to trade needed skills.

If you’re looking into starting a freelancing career, there’s never a better time to start. You don’t need much experience to kick start your freelancing journey. It’s easier than you think! In this post, I will be sharing with you 15 best freelancing sites where you can find freelancing jobs as a beginner.

1. Upwork: Upwork is a merger of two existing freelance platforms namely Elance and oDesk. It’s one of the most popular freelancing sites today. Though you may have hard time getting your account approved after the registration, but once your account is approved, you can start bidding for jobs right away. When you start out, Upwork takes 20% cut of your earnings from each job. But this reduces as you work regularly for clients on the platform. Upwork is beginner friendly, and you can easily bid for jobs using connects that will be given to you upon approval of your account.
2. Fiverr: Every job on this easy-to-use site starts from $5, hence the name. The registration process is easy, and once you register, you can start creating gigs which show the skills you can offer to prospective clients on the platform. It is easy to build your portfolio on Fiverr. It is not uncommon to see clients messaging you directly to enquire about the services you render on the platform. You can also bid for jobs clients post on the site. When you finish a job and a client is satisfied, he pays you and Fiverr deduct their own freelancer fee.
3. Freelancer: Freelancer has been around for a long time, and it’s friendly to beginners. It’s as easy as registering and beginning to bid for jobs. This site however gives 8 bids per month, but paying membership fee will give you access to more bids per month.
4. Guru: Guru is relatively easy to use. You just create your profile, and then begin to search through the enormous amount of jobs posted daily. What’s more, the site suggests jobs that match your skills which you can then apply for. You need to get verified on Guru using a valid ID to increase your chances of getting high paying gigs. There are some jobs on Guru you can’t apply for unless you get verified. Also Guru allows you to choose more than a single niche.
5. SolidGigs: SolidGigs is a beginner friendly site with huge amount of jobs available. The site has resources vfor new courses, interviews, templates and tools aimed at helping you improve in your freelancing journey. The SolidGigs team also get a curated list of available jobs and send them directly to you. If you’re just starting out in your freelancing career, SolidGigs is a good platform to try your hands on.
6. FlexJobs: This site has been in existence since 2007, and provides well-curated freelance jobs, as well as remote jobs. Though the job content is accessible at a cost but are sure worth checking out. The available jobs are categorized based on the type of freelance jobs such as computer & IT, translation, writing, telemarketing and so on. This site claims to provide flexible jobs for workers of all types, you’re sure to find a job that suits your need.
7. Freelance Writing: If your niche is writing, then this site is a good place for you to be. Available on this site are writing jobs of all types and experience levels. It’s a good platform to get started as a freelance writer.
8. We Work Remotely: This sites receive huge number of job postings each month. Most of the jobs on We Work Remotely are design-related. Big companies such as Amazon, Google and some other companies list their jobs on this site. We Work Remotely is a good place for part-time work or freelancing jobs. You’re sure to find a job that fits well with your skills.
9. Simply Hired: This site enables you to browse freelance jobs in locations near you. It provides helpful resources for creating va resume that stands out. The site also provide a tool to estimate your fee and the potential salaries you can earn.
10. People Per Hour: People Per Hour is a free site for freelancer and it’s highly competitive. You need to improve your profile and set a reasonable price in order to stand out. Freelancers are rated and promoted accordingly.
11. Crowded: This site claims it uses AI-powered talent selection. The site find the most suitable jobs for you harnessing the power of AI. It ranks workers based on their skills, price and experience.
12. 99designs: If you’re a designer, this is the ideal place to showcase your work and get hired. Few of the works you can find here include graphic design, book cover design, and logo design.
13. Writer Access: This is one of the best sites for freelance writers. You can find jobs on blog post writing, article writing, tech papers and so on. It also has resources to help you improve in your freelance writing career.
14. Skyword: Skyword offers a platform suitable for content and marketing workers. You can easily find content marketing jobs once you register on this platform. This site is unique in that it supports 13 other languages, meaning that it doesn’t just support English-speaking freelancers alone.
15. Truelancer: Truelancer is a beginner friendly site where you can find freelance jobs such as marketing trainer, virtual assistant and more. You can easily register on the site and begin to work.

Ok, there you have it. The 15 best freelancing sites where you can start selling your skills right away. Register on any of these sites and get connected to the global marketplace.

9 SMART HOME GADGETS THAT CAN MAKE LIFE EASIER FOR YOU

Technology has changed the way things are done. It is putting a continuous face-lift on our homes. There are now gadgets of various sizes and shapes that make our lives easier. Things continue to get better with the popularity and ubiquity of Internet of Things which gives technological breath to everyday objects used at home. We are fast shifting from the use of devices that take mechanical efforts to operate to the use of smart devices that take effortless taps, switch and remote control to operate. This blog post showcases 9 smart home gadgets that make our lives easier.

1. Portable smartphone stand: Want your hands to be free of holding your smartphone? No problem. Portable smartphone stand allows you to place your smartphone in a safe position without holding it. You can watch movies, play games, read books, or scroll through files on your smartphones effortlessly. Portable smart phone stand is a small object that can be placed on a smooth surface such as a table, while you fix your smartphone to it.  It is the ideal device for your phone when you want your pocket to be free, or you want your pocket to be free. It comes in different shapes, styles and colours. It ensures your phones is always visible to you. You don’t have to worry about misplacing it somewhere around the home. It provides you with the needed comfort as you don’t have to always hold your phone in your hands. It makes your life really easy.
2. Crock-Pot Smart Slow Cooker: This is a slow cooker that uses-enabled technology. It is controlled through the wemo app available on iOS and android devices. You can begin to use it once you set things up correctly. You only need to sync the smart slow cook to the wemo app on your device to control it from anywhere. The app is used to set the temperature at which you want your food to cook. Monitor the temperature at which the food is cooking, check the time left for the cooking, or turn the slow cooker off completely. You can adjust the cooking time so that it fits your schedule. The app gives you a notification when your cooking is done. The wemo app is available for download on App Store and Google Play Store for download. Crock-Pot Smart Slow Cooker provides flexibility with cooking, which make your life easier. If you’re a walking mom with kids, this smart cooking gadget can be a lifesaver. It works with Alexa, a voice assistant technology that enables you to control a device by giving commands to it. You can give commands to Alexa to regulate the cooking time and temperature of the smart slow cooker, and can even ask Alexa questions like “When will my food be done cooking?”
3. Portable Laptop stand: This is a relatively new invention. Portable laptop stand is an adjustable device that allows you to position your laptop properly and work more comfortably. If you’re not willing to place your laptop on the laps, then you may opt to place it on a laptop stand which can be placed on a smooth surface such as a table. This device like the portable phone stand, comes in different sizes and shapes. Some have cooling fans that makes air circulate round the bottom of the laptop to keep it cool always. Some have trays for your external keyboard and mouse thereby helping to declutter your table. It gives you full control of how you use your laptop. You can type on the system from any comfortable angle. It is easy to collapse and lower to any level. You can also use it as a desk while lying on your bed, thereby reducing the risk of neck pain that comes from hours of using your laptop. If you’re working on a low table, the laptop stand can help improve your posture by raising the laptop screen to your eye level. Some are even high enough to allow you stand if you’re tired of sitting down while working. The device though made for laptop, can be used as an ad hoc projector table, book tray, tablet holder, writing desk, etc. you can easily fold it and carry it with you anywhere you’re going. Using a laptop stand helps promote ergonomics and makes your life easy.
4. Remote control mop: Let’s face it, house chores can be tasking, but we’ve got to do them. With remote control mop, it means we can now live in a world where chores can be a real fun. You can use remote control mop to clean the floors in the house without leaving your sit. It is a battery-operated map that can be used to clean the floor by just controlling it with a remote control. It can be made to move round the floors of the house picking dust along its way. Remote control mop makes house-cleaning chores less of a worry and more of a fun.
5. Pizza Scissors: Cutting your pizzas has never been easier. The pizza scissors is a smart device that can be used to slice pizza without the fear of losing any of the toppings. The cutter is made of German stainless steel. Its blades provides a sharp and durable cutting edge. It makes cutting of pizza a stress-free task. All you need to do is to slide the scissors into your pizza and cut to desired sizes and shapes. You can also serve your pizza by utilizing the grip of the scissors blades. It provides a comfortable way of cutting pizza. Even a kid could use it!
6. Robotic vacuum cleaner: The robotic vacuum cleaner is a cleaning gadget that makes cleaning a breeze. It zooms around the house cleaning the floor when you touch a button on it. It possesses an optical sensor which makes it easier for the device to find its way around the home and avoiding obstacles along its way. Using a robotic vacuum cleaner means you can work flexibly around the home, and also concentrate on some other things that matter. A popular brand of robotic vacuum cleaner is Roomba from iRobot, an American technology company.
7. Light up charging cable: It is a smart charging cable for phones that indicates a phone is still charging and not yet full through a light that dims as the phone charges. The cable alerts you once the full is 100 per cent full. The cable uses a USB connector type, and is compatible with all smartphones. There’s also a version of it that is compatible for laptops. With this light up charging cable, you don’t have to waste electric current as the cable lets you know when your phone is fully charged.
8. Tp-Link smart bulb: It is a smart bulb that can be controlled remotely. You connect with the bulb through the kasa mobile app. The app is compatible with iOS and android devices. You can turn the light on and off from anywhere you are. It can also be schedule to come on or off at the needed time. Smart Bulb integrates well with voice assistant technology such as Alexa and Cortana. The smart nature of the bulb means you won’t waste electricity unnecessarily.
9. Broom groomer: Broom groomer is a smart cleaning gadget that that helps to remove dust and dirt sticking to a brush. It has a rubber bristle to which the brush is attached to get dirt removed from it.

Advert Campaign

Campaign Objectives

We aim to make our brand popular among consumers and make them see the many benefits our product has to offer. Getting customers to know about our product because this will enable us go our customer base.

We expect an increase in the number of customers who will embrace our product.

Each and everyone in the team will play a role right from the onset.

We aim to achieve 55% increase in our customer based within a year and also grow our revenue by 50%.

With intensified awareness, we will be able to register our brand and its value in the mind of customers.

Practical Consideration

It is important for us to take into consideration key factors that affect our awareness campaign.

We will adopt the word-of-mouth and online campaign strategy. All our dedicated social media pages will be used to engage customers. We are putting into consideration different seasonal factors that can affect the awareness campaign e our product. These factors include festivity, volatility of the weather and so on.

All legal requirements shall also be put into consideration. We will for instance not defame our competitors in the event of conducting our campaigns.

Every team will do well to wear or use items that reflect our brand identity.

The Role of Advertising

A good advertising should convince  potential clients to take action about the product. We will aim to use a persuasive call-to-action that will make cusomers be eager to know what our product have to offer them. We should be able to convince them customers well enough to be willing to buy the product we are offering them.

Our advertising campaign will strive to create an indelible impact on the minds of prospective clients. We are going to make them see what they stand to gain from patronizing our product. We want clients to have the impression that they have a lot to gain by buying our product.

Tone to be Adopted

We want our brand to be associated with happiness and at the same time engaging. For this reason, we will adopt an exhilarating tone while engaging in the media campaign. We want our potential customers to see our product as one that can make them feel comfortable, that is a brand they can make them feel excited when the thought of it comes to their mind.

The advertisement team will be portrayed as being happy when they are introducing our product to the world. We simply want customers to feel comfortable as much as possible while they buy and use our product.

Media Strategy

The need to make our brand known by all and sundry cannot be emphasized enough. We will be strategic about our awareness campaign, making use of the best  available channels. To be specific, we will be making use of social media, television, OOH and influential marketing. Regarding the social media campaign, we will create pages on Facebook, Twitter and Instagram. The social media pages will be used to engage customers and and serve as avenue for us to create a lasting impression on the minds of the cusomers. We will be able to display our product on each of our social media pages. People spend more times online these days so it is important to  take the product to them where they spend a substantial amount of their time. In order to also capture the demographic of customers who are more inclined to watching television, we will be making use of television advertising, OOH will not be left so that we can capture the attention of passers-by.

Digital Content Plan/ Keyword Analysis

Uploading content on each of our social media pages is paramount to updating our customers with new contents. People feel comfortable more social media platforms such as Facebook and Twitter. So we will make regular updates of these platforms a point of duty. The content will be those relating to the product will want them to always remember us for. The products will be displayed on our website in such a way that people can easily see it whenever they visit our website. We aim to make navigation on the website as intuitive as possible. We will use crisp keywords that make our content easy to locate. With the aid of Google Trends, we will be able to identify relevant keywords that resonate well with our customers.

Short videos will be created to showcase to the people what our product is about. Engaging blog posts centered around our product but that also educate will be created on a regular basis and uploaded to our website. The articles will include relevant keywords that can help guarantee effective media campaign.

We aim to create a permanent brand loyalty among our customers. We also hope to see our digital content strategy convert impressively in less than a year.

Press Release Template

[CONTACT INFORMATION]

[Company Name]

[Contact Name]

[Phone Number]

[Email Address]

     FOR IMMEDIATE RELEASE

PRESS RELEASE STATEMENT ON BRAND AWARENESS CAMPAIGN

[(City, State)] [Company Name] wishes to announce its decision to engage in a brand awareness soon in the (city name) to make their product known to customers and also make them realise the benefits associated with using the product the company is introducing to them. (Company name) will be maximizing social media platforms such as Facebook, Twitter and Instagram; its official website; television, OOH and influencer marketing to create massive awareness for its product. Through these media, the company will be able to capture all its target customers for its product.

(Company name) produces (the product). We aim to be a leading brand that provide customers with the best (product name) in the whole of the state. The company has a dedicated team who work to create a massive awareness for the product we have to offer customers. The company has come up with a sound digital content plan and well-researched keywords that will give visibility to the company.

Providing  the best product to the customers is the company’s core value

Kindly reach out to us on our website and social media pages through the links below:

[Website URL]

[Facebook Page URL]

[Twitter URL]

[Instagram URL]

        ##

References

Dib, A. (2016). The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd. Successwise

Godin, S. (2018). This is Marketing. Penguin Random House LLC. ISBN: 9780525540830

Miller, D. (2017). Building a Story a Story Brand: Clarify Your Message so Customers Will Listen. ISBN: 978-14002011839

Miller, D. & Peterson, J.J. (2021). Marketing Made Simple: A Step-by-step StoryBrand Guide for Any Business. ISBN: 978- 1400203802

Suby, S. (2020). Sell Like Crazy: How to Get as Many Clients, Customers, and Sales as You Can Possibly Handle.